Vogue American Express Fashion's Night Out is the largest one-night-only shopping event in Australia, with more than 600 participating retailers. In our third year leading this annual event, we celebrated the 60th anniversary of Vogue Australia and designed an event where shoppers could interact personally with this aspirational, established brand.
Reminiscent of a night out in New York City, a chic celebration evoked a sense of excitement against a backdrop of silver, neon and mirrored elements. Utilising the ephemeral details of a cityscape at night, the sleek, monochromatic, high-energy experience allowed shoppers to interact personally with the Vogue brand and an array of sponsors and participating retailers including David Jones, YSL, Samsung, L'Oreal, Gordon's Gin, Stylerunner and New Era.
AMEX LOUNGE AT VAEFNO
Amongst a bustling fashion crowd, the American Express space was designed to instil fun into a social night of shopping. Inspired by the styles of a bygone era - a lavish interior filled with deep red and silver finishes, striking marble, and velvet textures brought the dramatic experience of a New York streetscape to life. As the haze rose amongst bright white lights, a canopy of disco balls and chandeliers created an intriguing, animated exterior, catching the eye of those walking past. Existing American Express members were rewarded with an exclusive experience and prospective clients were provided with a taste of the elevated life that can be theirs.