KIA

In collaboration with the Australian Open, Kia launched its new electric EV6 with an eye-catching experience designed to tell the story of its evolution as a brand.

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A symbol of precision and power, Kia's presence was unmissable with a striking 360-degree open structure. Highlighting the EV6 from every angle, the seemingly floating car display was a celebration of the brand's focus on innovation, technology and design and testament of their ethos: ‘movement that inspires’.

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Interactive holograms featuring tennis star and brand ambassador, Rafael Nadal, and an engaging behind-the-scenes content series further captivated passersby.

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The dynamic and design-centric installation mirrored the fluidity of the EV6, showcased its sophisticated build, and allowed for an up-close-and-personal experience with the vehicle in an exciting new way.

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Contemporary design, visual storytelling, and electric energy, Kia's presence at the Australian Open left a lasting impression – forward-thinking, ever-evolving and always-ahead.