Helicopters and a cloud-filled cube celebrated 30 years of Nike Air Max and the launch of the highly-anticipated VaporMax. Guests were invited to enter the custom-built cube reflecting the sky and walk into the pure, cloud-like, vapour-filled interior before heading for an exclusive helicopter tour of Sydney Harbour. Here, each guest reached new heights in a new pair of Nike VaporMax.
NIKE RUN MEET
Run for good times.
The future of Air was put to the test on a city rooftop. Spot-lit, the cement had bold, white lettering: ‘The revolution never ends’. Here, Nike Run invited guest influencers to take to the streets in a personalised pair of VaporMax for a 5-kilometre run through the city streets to reach the after-party at Redfern’s FBI Studios.