NIKE PHANTOM LAUNCH

AWAKEN THE PHANTOM

The mystery surrounding the elusive Phantom was embodied in the construction of a colossal, 5 storey, projection-mapped pyramid, unexpectedly lighting up Birrarung Marr reserve in urban Melbourne for 6 consecutive nights. The next generation of All Day Ballers were invited to watch, play and trial the new Phantom boot in an experience like no other. Riddled in illusiveness, deadly precision and mastery, guests were called to “awaken the phantom” within the walls of the transient pyramid. Guests discovery of a rough urban interior of concrete, exposed truss, red smoke, neon and mysterious coded messages spoke to the message of the Phantom.


Digital Elements/Projection Mapping: Tundra Interactive
Selected Media Coverage: Bosshunting - The Urban List - Concrete Playground - FTBL

The pyramid before the swoosh was applied

BEHIND THE SCENES - CAUGHT ON 35MM FILM