The most passionate of footballers were invited to trust their instincts and express their personal style in a custom lab without limits. A space loudly championing freedom of expression across its dramatically colour-split room. The clean, white half of the space created the backdrop for the myriad or colourful Nike and LocalFC designed custom patches, arranged for guests' full disposal and exploration. The vibrant combination of chipboard, vintage jerseys and sleek black created an artistic studio set. A streamlined ticketing system allowed for guests to move seamlessly throughout the experience, from exploration, design and collection of their one-of-a-kind jersey.
Concept by: Nike Football - Photography: DS Oficina Selected Media Coverage: Soccer Bible