ISSEY MIYAKE PRESS LAUNCH

ELEMENTS

This fully immersive, playful installation was designed to celebrate the London launch of Issey Miyake’s new fragrances, Rose&Rose and Wood&Wood.

Through sensory exploration, guests were introduced to the defining elements of these two iconic, elemental fragrances. Freshly cut, single stem roses arranged in linear sequences heroed the brand's distinct sense of minimalism, whilst natural woods in cuts that referenced key accent notes created tactile display mechanisms. Immersive water inspired projections and natural, spherical scent stones artfully encouraged interaction, redefining key brand messages and the role fragrance plays in defining ones true self.

Paying tribute to the original essence of the fragrance family and displayed alongside worldwide bestseller L’Eau D’Issey, each element eluded to the beauty and simplicity found within nature.












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