An immersive, playful experience inspiring conversation around sustainability, materiality, and consumer consciousness.

To celebrate the opening of Sheffield, The Moor store, an experience was designed to showcase the spirit of the H&M brand. Centering around sustainability, materiality, consumer consciousness, and community engagement, a series of popular activations captivated a highly-engaged audience of local students and young families. 

Immersive, personal and interactive activities popped-up across all three floors of the new store, inviting shoppers to explore the space and new collections across kidswear, Ladieswear, and DIVIDED. Kids were invited to take part in an H&M Conscious collection stamping workshop, using nature-inspired stamps and eco-friendly inks to customise their very own H&M Conscious t-shirts to take home.

A street-style inspired photo experience inspired guests to style their own look using the latest collection pieces and offered branded Polaroid takeaways: while a personalised embroidery station offered shoppers the opportunity to have their newly purchased garments embroidered live in-store.

One of the strongest regional store openings to date, the experience introduced H&M’s new concept store to Sheffield in a highly-engaging way, championing their long-standing commitment to sustainability and encouraging conversation around materiality.

The H&M team were pleased with the excellent traffic and high shopper engagement on the opening weekend and praised our UK team as “a dream to work with.”