H&M SHEFFIELD STORE LAUNCH

An immersive, playful experience inspiring conversation around sustainability, materiality, and consumer consciousness.

To celebrate the opening of Sheffield, The Moor store, an experience was designed to showcase the spirit of the H&M brand. Centering around sustainability, materiality, consumer consciousness, and community engagement, a series of popular activations captivated a highly-engaged audience of local students and young families. 

Immersive, personal and interactive activities popped-up across all three floors of the new store, inviting shoppers to explore the space and new collections across kidswear, Ladieswear, and DIVIDED. Kids were invited to take part in an H&M Conscious collection stamping workshop, using nature-inspired stamps and eco-friendly inks to customise their very own H&M Conscious t-shirts to take home.

A street-style inspired photo experience inspired guests to style their own look using the latest collection pieces and offered branded Polaroid takeaways: while a personalised embroidery station offered shoppers the opportunity to have their newly purchased garments embroidered live in-store.

One of the strongest regional store openings to date, the experience introduced H&M’s new concept store to Sheffield in a highly-engaging way, championing their long-standing commitment to sustainability and encouraging conversation around materiality.

The H&M team were pleased with the excellent traffic and high shopper engagement on the opening weekend and praised our UK team as “a dream to work with.”

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