An intimate, stylish press occasion to launch H&M Home’s first-ever designer collaboration.
A brand synonymous with modern American glamour, Jonathan Adler is the first designer to collaborate with H&M Home. To build awareness and captivate the media, a playful event, both fun and interactive breakfast experience brought the collection’s colourful aesthetic to life.
With an invitation to ‘Live the Adler Dream,’ the launch began with a refined and elegant press breakfast for select interior and lifestyle press, hosted by Jonathan Adler. The stylised table setting championed the exclusive new collection pieces. The carefully designed, nutritious menu reflected the bold colour palette of the collection creating a playful and enticing dining experience.
A private consumer event followed, offering the first 30 customers the opportunity to meet Jonathan and have key collection pieces personally signed. Excited customers queuing to preview the new collaboration were gifted complimentary vegan hot chocolates in limited edition, collection inspired, recyclable Jonathan Adler branded cups.
The iconic, bold prints which inspired the collection, drove creative direction for consumer-targeted giveaways, while the monochromatic table design allowed the bold, bright collection pieces to stand out.
The launch event was hugely successful, with the H&M Homes's Inaugural designer collaboration selling out and influential design and lifestyle titles including Evening Standard, InStyle, Forbes, Living, profiling the event.