Bringing a unique collaboration to life with an immersive and dynamic art and culture experience.
An underground experience with cutting edge creatives at the helm helped re-introduce Hennessy to the Australian market and highlight the ‘street-but-luxury’ status of the drink. To launch the limited edition Hennessy x Felipe Pantone, a secret party was held at Sydney’s Ambush Gallery with some of the most visionary creatives across street art and music.
Felipe Pantone's distinctive bolt of rainbow visually marked the occasion; progressing from the entrance, through branded projections, to the bar. Blue, pink and yellow hues reflected through haze and gradient lighting, and towards the centre of the party, artists performed on a sleek, lighting bolt-shaped stage. To complement the experience, an iconic food and drinks menu was curated by Sydney tastemakers and Hennessy ambassador venues Mrs Sippy and Big Poppas.
Exuding a ‘street-but-luxury’ vibe, the experience resonated with over 100 of Sydney’s emerging ‘vanguards’ at the forefront of culture, and more than 200 consumers, media and trade partners.
Social content was seen by over 18M people through owned channels, influencer channels, and media partners VICE, Complex, and Spotify — inspiring 21-34 year-old ‘Young Vanguards’ to drink Hennessy & Ginger at their next house party, or whilst listening to the bespoke Hennessy Party Playlist curated by performing artists B Wise, Jeida Woods & Captain Franco.