Elevating ordinary moments into extraordinary celebrations.
A brand synonymous with contemporary luxury, Grey Goose sought a joyful, spirited experience to reinforce their new brand positioning: Live Victoriously. A notion that inspires people to treat themselves in moments big and small.
Grey Goose’s mission was to communicate a new brand direction, connect with new audiences, and build media interest through a series of contemporary experiences across Sydney, Melbourne, and Brisbane.
Bringing the extravagance of European architecture to urban locations, ‘Fountain of Goose’ provided an unexpected inner-city escape. The statement centrepiece - a bespoke, sculptural flowing fountain bar with ornate marble detailing - was set against a backdrop of grass and hedge seating. Surrounding the fountain, ballerinas and hypnotic magicians brought a sense of playfulness.
Across Australia’s major capital cities, more than 455,000 people enjoyed Grey Goose vodka samples and custom Messina Espresso Martini Gelato. Reminiscent of a day on the French Riviera, hundreds of social posts captured scenes of guests basking in the sun on blue-striped deck chairs beside cascading water.
Across Australia’s major capital cities, the Fountain of Goose brand experience exceeded all attendance and revenue expectations and brought Grey Goose’s global brand positioning to life by authentically inviting people to live like they’re the special occasion.