Fusing urban-inspired elements in a highly-stylised, sleek, and art-led experience.
For the second year running, Studio Messa designed an impressive, visually arresting NGV Gala experience for Bombay Sapphire, acknowledging their partnership with the National Gallery of Victoria and authentic, active contribution to the arts.
This year, Bombay Sapphire wanted to celebrate the world-premier of Keith Haring | Jean-Michel Basquiat: Crossing Lines, an exhibition reliving two of the most influential artists of the late twentieth century and their stirring impact on visual and pop culture.
THE BOMBAY SAPPHIRE GIN CLUB Influenced by the context of both artist's works and their prevalence in urban locations, the Bombay Sapphire Gin Club reinterpreted the energy of the 1980s NYC underground social and art scenes 〰️ showcasing Bombay Sapphire’s iconic brand in a highly-stylised, sleek, and art-led fashion. This mix of experimentation and sophistication culminated in a striking space that entertained cultured guests on the night, and amplified beautifully across online channels.
On arrival, guests were greeted with Bombay Sapphire Gin and Tonic, before moving through an entrance of diffused, intense blue lighting and thick haze to enter the Gin Club. Once inside, patterned arms of scaffolding glowed in icy blue lighting, juxtaposed against urban botanicals and soft luxurious velvet finishes. Taking inspiration from the geometric Bombay Sapphire brand pattern; a hexagonal, illuminated podium dominated the space as the central ‘heart’ of the room providing the perfect backdrop for photos on a night to remember.