Challenged to find a strategic partnership for Bombay’s 2018 experiential campaign, Studio Messa proposed fortifying the brand’s deep link to the visual arts via a partnership with the esteemed National Gallery of Victoria. The debut of this partnership was at the gallery’s prestigious NGV Gala. In a night that echoed Bombay Sapphire’s call to ‘Stir Creativity’ at every touch-point, Messa created the Bombay Sapphire Gin Garden. The space was heavily inspired by the spirit’s state-of-the-art distillery, the Laverstock Mill and the Gala’s themes of reflection, refraction and illusion. 

Photography: DS Oficina, Jessica Ticchio
Selected Media Coverage: NGV Official Wrap Video - 7 News Melbourne - Drinks Bulletin

Sapphire Staff on the Red Carpet

The Garnish Wall

Sapphire Staff Styling
HMU by Ashleigh Carpenter

Poppy Delevingne drinking Bombay Sapphire

Social moments in the Bombay Sapphire Gin Garden

Bombay Sapphire Hospitality Lunch - hosted the next day in the Bombay Sapphire Gin Garden

Our outdoor custom mirror bar for Bombay Sapphire x NGV Friday Nights,
running every Friday of the summer season at The National Gallery of Victoria

Pre-event promotional photoshoot for the NGV Gala, inspired by M.C. Escher's fascination with refraction and reflection. Creative Direction by Studio Messa - Photographs by Christopher Pearce