AMERICAN EXPRESS x VIVID SYDNEY


IN A NEW LIGHT
@ THE OVERSEAS PASSENGER TERMINAL

Set amongst the luminous backdrop of a Sydney Harbour awash the electric light displays of Vivid 2018, American Express brought a radiant cast of blue to the Overseas Passenger Terminal Bar. The space was designed to showcase the refreshed, modern visual-identity of the distinguished American Express brand. Entering through a vortex of light, guests were invited into a world of decadent plush velvets and Roman centurion bust statuettes paired with sleek blue neon, and raw concrete finishes. Beyond a photo-moment; framing the opera house in tropical plant life and blue light bars, alongside a VIP blue box featured wall-to-floor American Express Blue; across floral, tables, chairs and palms for privacy - VIPs were greeted into an artistic and innovative world of American Express.


LIGHTS FOR THE WILD
@ TARONGA ZOO

Entering the Electric Jungle; a world of glowing orbs set amongst tropical plant life and bubbles illuminated by incandescent neon; a space was created to champion the small pleasures of parents and children alike. American Express transformed the rest area of Taronga Zoo to offer a moment of intrigue, wonder, serenity, and repose amongst the dazzling displays of Vivid 2018. Comfortable lounge seating was offered to patrons alongside playfully lit ottoman stools dotted around the Electric Jungle display, providing the ultimate opportunity of comfort and calm. A bubble-filled photo moment of UV and neon light added an element of play and energy to the space, and encouraged whole families to create a timeless memory of their time in the American Express space through an automatic gif generator.

Photography: DS Oficina
Selected Media Coverage: Vivid Sydney