AMERICAN EXPRESS x NGV GALA

AMEX PLATINUM CONTENT

Amplifying the ephemeral experience with bespoke content creation, featuring influencers such as Poppy Delevigne, Kate Waterhouse, The Stenmark brothers, Samantha Wills and Jess Gomes.

Evoking a sense of alluring sophistication while championing Amex’s Platinum brand, an immersive installation was created consisting of 20 motion-responsive mirrored panels that guests were invited to interact with.

Live moments were recorded, edited and sent to influencers throughout the evening, inviting real-time sharing to reach a broader audience. Each guest who walked through the installation also received bespoke video content, pushed instantly to their device for instant sharing on social media.